Whether it’s the storefront signage in retail stores, the outdoor banners outside Mall of Dubai, digital kiosks in malls or restaurant signs, they have two main objectives; to catch people’s attention and to leave an everlasting impression on them. When signage is used in the outdoors, it should attract customers and help convey the message they are carrying. But only the best outdoor signage can do that! For the best signage, it's always recommended to opt for experts in outdoor signage Dubai to help convey the message effectively. Read on to know essential signage strategies that should be kept in mind when designing signs. Outdoor signage strategies to keep in mind The color, font and the placement of the signage may hold a lot of importance. However, there are a few strategies that need to be considered to plan out the presence of the signage itself, even before choosing the right color for the sign. To know which factors come first, read on to know the different strategies that need consideration: Observe Viewing time How long do you think the sign remains in the customer’s view? Are they walking, running or driving by when they're meant to see the sign. Are there any other signs that could hinder their sight and block their view? The size of the image, font you choose, color of the font, the typography, everything will become important once it’s clear how long the sign can be viewed for. If the sign is to be placed near a highway or a road, people will only be able to see it when they drive by, which makes larger fonts more viable for use on the signboards. Check Text Formatting The whole point of typography on the signage is to allow the viewer to see what’s on it! Experts encourage the use of flat text and large font size. Opt for outlines when using 2-D font, in an attempt to make it visible for onlookers! Since no one has the time to strain their eyes and make an effort to make out what’s written on the sign, experts also recommend avoiding cursive, script fonts, fonts that are too thin and all uppercase or small fonts. Define through frames Notice how photographs inside frames hold the eyes of views? Frames can accentuate whatever they contain. Opt for a frame around your sign. Use right colored frames to appeal to the eyes and use graphics within the frame throughout the sign to display your message! Similar to road signs, bright colored frames tend to appeal to the passersby. Choose the right images Whether it’s a light pole sign outside shopping malls, or a billboard on the highway the images that the signs contain, should be relevant to the product that you're advertising. Steer clear of any abstract art or irrelevant images. Moreover, if not needed, it’s also okay to not use any images in the signage. The clearest signs the right typography creates effective results too! Take Away! As décor is to the interior, outdoor signage is to the exterior of a space. All the more reasons to choose experts in town for perfect outdoor signs! Opt for professionals in outdoor signage Dubai if you’re hoping to create appealing signs that are just the right fit for your exterior space. From typography to the viewing time, professionals in the field ensure that final product fulfills the two objectives mentioned initially; attracting the customers, and staying on their mind!
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