The choice of signage is one of the most important decisions business owners need to make when starting a company or setting up a new office in Dubai. Well-designed, professional signs are one of the most effective tools for bringing in new customers. They act as a beacon for your business, establishing your presence in a locality and marketing the company’s products or services to potential clients. The importance of good signage Contrary to popular belief amongst new entrepreneurs, outdoor signage isn’t just for large multinationals and established businesses. In fact, these organizations already have an established client base. It’s the SMEs that really benefit from having store signs, especially in a competitive market like Dubai’s. According to a survey conducted by FedEx,
It’s clear to see the impact a sign can have on a business’ potential sales. Using quality Led Signage Dubai brings in customers. It’s as simple as that. The trick, however, is to ensure that your signage isn’t just up and visible, it’s effective too. A poorly-designed storefront is often just as bad as not having a sign at all. In the same FedEx survey as mentioned above, over 50% of all consumers said that they wouldn’t visit a store if the signage was poorly made (52%), dirty (56%), misspelt (63%), or offensive (70%). So, how do you ensure that your business signs aren’t keeping customers away from the quality products and services? You hire the services of a professional LED signage company in Dubai. These design firms understand what appeals to customers better than anyone in the industry, and they can help you build a sign that sets you apart from the competition and brings in new business. Just make sure you avoid these common design mistakes while working with the professional: 4 Common mistakes to avoid Wrong colors One of the most common mistakes smaller companies make is choosing a color scheme for their designs without considering the background. It’s important to remember that the colors and fonts used on the sign itself don’t just need to contrast with each other; they also need to stand out from the surroundings. In most cases, people will catch a glimpse of your store from more than a few 100 yards away. Make sure it’s visible and engaging enough to catch their eye. Another consideration here will be the finish you apply over the signboard. Using glossy textures or lamination might sound like a good idea, but that makes the sign illegible during the day when bounces off the surface. Poor visual hierarchy The visual hierarchy is the order and design of the different elements on the sign. You want to make certain things stand out more than the others by effectively using negative spaces and font sizes. The largest elements on the page will naturally get the most attention, and these will be your core messages. The rest of the content should be designed around these elements, to make sure your viewers instantly understand what they’re looking at and what message they should take away from it. Too much content When it comes to catching people’s attention, less is more. Well-designed signage should have completely minimal content that’s still powerful and concise enough to get the message across. It’s tempting to throw as much information at the viewer as you can but avoid this as much as possible. The human brain can only interpret a maximum of 5 instructions at any given time. By filling in excessive information, you’re only hurting the business’ chances for success. Here, it’s recommended that you test out a few designs on a small group of friends or colleagues and ask them for an honest reaction before going through with the investment. Holding back on the budget Your store sign is a direct reflection of your business. Customers will use it to judge the quality of your products and services, and it’s vital that you invest proper money into ensuring that it’s professionally designed and built.
Cheap, poorly-built signs usually cause problems than they solve, and you don’t want to be stuck in a situation where you have to spend large amounts of money to get it redesigned. Spend the proper time and resources now, and make sure you get it right on the first go. Remember: a high-quality sign will pay for itself within the first few months. After that, it’s pure profit.
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